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VertuVertu Ltd is the pioneer and manufacturer of luxury mobile phones. Vertu's CEO is Alberto Torres, and the Principal Designer is Frank Nuovo. It is an independently run fully owned subsidiary of the phone manufacturer Nokia.
Vertu is the first luxury communication company specialising in handcrafted mobile phone communication instruments. Vertu is headquartered in the United Kingdom with offices in Paris, New York, Beverly Hills, Singapore and Hong Kong. The company now employs over 250 employees in the fields of technology, sales, marketing, design, craftsmenship and development from across the globe.
All Vertu products are hand-crafted in manufacturies in the United Kingdom (Church Crookham) and Germany (Bad Homburg).
Product lines
Signature
"Signature Collection" was the first Vertu product line. The design of its phones is inspired by expensive "Grand Complication" timepieces.
Ascent
The Ascent collection is inspired by the design of classic sports cars. Currently six of the world's legendary racetracks are recognized as part of the Racetrack Legends limited edition Ascent phones, including a special box set containing all six phones.
Constellation
Constellation is their latest collection, inspired by classic aircraft and travel, and designed for the jetset in mind with some models sporting ceramic keypads.
Aerius
This is a line of Bluetooth headsets which were designed by Jacob Jensen and are based on the Jabra JX10.
Special editions
Diamond
Diamond Vertu phones are special instruments from the Signature collection and are their most expensive design.
Python, Cobra
Launched in India. Only 26 phones to be sold for the former and 8 phones for the latter, in partnership with Boucheron. These are exquisite, special edition instruments.
Specialties
Concierge Service
Vertu Concierge is a service specially designed for Vertu owners. Accessed through the dedicated "Concierge key" at the side of every Vertu phone, the service comprises a team of specialists dedicated to delivering creative and relevant solutions to the needs of Vertu clients, 24 hours a day, seven days a week, depending on the language requested.
Distribution
Vertu is available in over 35 countries across Asia Pacific, Europe and the US, with over 320 retail outlets. Vertu products are sold in an exclusive selling environment. In many of the key shopping capitals of the world, Vertu can be found in its own branded stores, leading department stores and authorized retailers. Vertu’s flagship store opened in 2002 in Paris and then soon after in Singapore. Both of these stores now showcase Vertu's new retail experience.
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