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ThurayaThuraya (Arabic: الثريا) is a regional satellite phone provider, mainly focused on the Europe, Middle East, and Africa. Thuraya has two geostationary communications satellites in orbit (built by Boeing), but one of them has deficient solar panels and cannot operate properly. The third satellite was planned for launch in Q1 2007 by SeaLaunch, which is now jeopardized by a SeaLaunch rocket failure in January 2007. The launch of the Far East and Australia service was planned for 2007.
The company is based in the United Arab Emirates and distributes its products and service through authorized service providers. Its shareholders are a mixture of Middle Eastern and North African telcos (in which Etisalat is a major one) and investment companies.
Thuraya provides the following satellite-based services:
Voice communications with handheld (Thuraya SO-2510, Hughes 7100/7101 (discontinued) and Ascom 21 (discontinued)) or fixed terminals
Short message service
9.6 Kbps of data & fax service
144 Kbps high-speed data transfer via a notebook-sized terminal (ThurayaDSL)
GPS is supported by terminals
A number of value-added services, such as news, call back, call waiting, missed calls, voicemail, WAP, etc.
A unique 'high power alert' capability that notifies users of an incoming call, when they are out of the satellite coverage
The current number of subscribers is around 250,000 (March 2006). Some 360,000 Thuraya handsets have been put in service since launch in 2001. The subscriber growth has apparently slowed down during the last year, but Thuraya still made a net profit of US$80 million on revenues of $323 million in 2005 (compared to just US$26 million profit in 2004).
All Thuraya handsets (except for the SO-2510) have a dual-mode feature that allows them to operate in the Thuraya satellite network and GSM terrestrial mobile networks. Thuraya has concluded roaming agreements with over 200 wireless (cellular) operators around the world, providing its customers the ability of using their Thuraya phones outside the satellite coverage. The dual-mode feature of the handset is similar to the Telit (GSM/Satellite) and Qualcomm (CDMA/Satellite) handsets on the Globalstar system.
The second generation of Thuraya devices are becoming available. The satellite-only SO-2510 was released in November 2006. It has a colour screen and is claimed to be the smallest and lightest satellite phone in the world. The SG-2520 has been delayed, but is expected in the first quarter of 2007. It will support Thuraya and GSM 900/1800/1900 networks and will run on Windows CE. It will be the first satellite phone with a built-in camera. Both second generation phones will support GPRS data at rates of around 60 Kbps when the network's service is made available.
Thuraya will also be releasing a so called "Thuraya Module", a small (70x50x20mm) unit designed for integration into other devices. This will provide USB and digital audio interfaces and be run on VxWorks OS. Previously, third-party hardware developers used to remove electronics from handsets and integrate it into their hardware.
A Superior Mobile Satellite System
Thuraya-1 satellite was launched on 21st October 2000; on board a Sea Launch Zenit-3SL rocket from the equator in the middle of the Pacific Ocean .It was the heaviest commercial payload ever launched and the first commercial satellite to employ digital beam forming. Thuraya’s commercial services began in a gradual roll out in a number of countries in 2001.
Thuraya’s second satellite Thuraya 2 was launched on the 10th of June 2003 while a third satellite is being built by Boeing Satellite Systems to expand system capacity.
The Thuraya mobile satellite system is a turnkey project built by Boeing Satellite Systems, formerly Hughes Space and Communications International, Inc. (HSCI), at the cost of US$ 1 billion. Designed for a 12-15 year lifespan, the Thuraya 2 satellite is positioned in Geosynchronous Orbit, 35,786 km (22,236 miles) above the Earth, at 44 degrees East Longitude and inclined at 6.3 degrees. The contract includes manufacture of two high power geo-synchronous satellites, the launch of the first satellite, manufacture and installation of the ground network equipment, the manufacture of nearly a quarter of a million mobile handsets and the project insurance.
Thuraya’s system has been adapted for efficient operation in both satellite and GSM environments. It provides high flexibility in managing network resources through a re-programmable satellite payload. This supports modifications to the system’s coverage area even in the post-launch period and optimises performance over high demand areas.
Thuraya’s satellites have been specially designed to achieve network capacity of about 13,750 telephone channels. Thuraya’s hand held mobile terminals are comparable to GSM handsets in terms of size and appearance, as well as in voice quality.
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