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Sony EricssonSony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. Both companies have stopped making their own mobile phones. The reason for this merger is to combine Sony's consumer electronics expertise with Ericsson's technological leadership (see Ericsson Mobile Platforms) in the communications sector.
The company's global management is based in Hammersmith, London. It also has research & development teams in Sweden, Japan, China, Canada, the Netherlands, the United States, India and the United Kingdom. Sony Ericsson has approximately 8,000 employees worldwide. The current President is Miles Flint and the Corporate Executive Vice President is Anders Runevad.
SONY ERICSSON HISTORY
Sony and Ericsson merged to make a new company in 2001. They are in the process in using 3G technologies to improve their mobile phone handsets even more. Before this they were just two companies, Sony involved in consumer electrics and Ericsson involved in the telecommunications industry.
Sony
Sony was founded by Masaru Ibuka and Akio Morita and was originally named Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company). After World War 2, Japan was economy was poor but this didn’t disrupt Masaru Ibuka and Akio Morita global expansion vision. They expanded to the US and later Europe.
After expanding, there original name TTK, was being used by another company so to achieve company originality they changed the companies name to Sony in 1958.
From this point Sony grew and grew to become one of the most popular brands of electrics, producing Televisions, computer, audio equipment and much more. In 1968 Sony UK was founded in London.
Ericsson
Surprisingly Ericsson it much more an older company than its partner in Sony Ericsson, Sony.
In 1876, a man named Lars Magnus Ericsson had a shop mending telegraph equipment in Stockholm, Sweden which coincided with Alexander Graham Bell inventing the telephone in the US and Bell’s telephones started on sale in Sweden the following year. Ericsson started to repair telephone equipment and in 1885, the company produced it first handsets and still does today.
1900, Managing Director and founder Lars Magnus Ericsson resigned from his post and in 1903 LM Ericsson resigned from the board altogether. Ericsson was active in Scandinavia, UK, USA, Germany, The Netherlands, Russia, Spain, Egypt, Ethiopia, South Africa, China, Asia, and Oceania.
Ericsson then grows and advances through both World Wars and increasing gains influence in the US through up to 1987.
1987, Ericsson produces the first mobile phone for the NMT Network. Also the not released network, GSM has been chosen for the first European mobile network.
1992, the GSM network was launched in Europe. Ericsson started to make more and more mobiles to keep up with the demand. 1998, Symbian is established, joint venture between Ericsson, Nokia, Motorola, Panasonic and Psion.
Ericsson, which had been on the forefront of cellular phone innovation for decades,[citation needed] decided to divest its mobile phone business in 2001 following huge losses. Ericsson had decided to source chips for its phones from a single source, a Philips facility in New Mexico. In March 2000 a fire at the Philips factory contaminated the sterile facility. Philips assured Ericsson and Nokia (the other major customer of the facility) that production would be delayed by less than a week. Nokia began buying available chips from alternate sources and when it became clear that production at the Philips factory would be compromised for months, Ericsson was faced with a serious shortage. This compromised Ericsson's ability to compete by preventing the launch of new handsets and production of current models. [1]
Products and services
Sony its first joint products in March 2002 and now has a full product portfolio covering all target groups. Sony Ericsson introduced the Walkman-branded W series music phones in 2005. The Sony Ericsson W-series music phones are notable for being the first music-centric series mobile phones, prompting a whole new market for portable music that was developing at the time. Sony Ericsson's influence from Sony increased when the CyberShot-branded line of phones was introduced starting in 2006.
Officials from Sony Ericsson stated that the company will produce low-cost cost colour screen and playing handsets for people of India with lower income. The phones will include a colour screen and music playing handsets. Sony Ericsson will make phones in India through its manufacturing agreements it has with Flextronics and Foxconn. The company's representatives said that by 2009 they hope Indian mobile phone market to increase 10 million units. [2]
Phone series description
D series - Low-mid range mobile phones. T-Mobile network operator exclusive. ("Deutsche Telekom") (D750)
F series - Low-mid range mobile phones. Vodafone and Vodafone partner network operator exclusive. (F500)
J series - Low end candybar mobile phones. Do not feature cameras. ("Junior") (J100-J300)
K series - Low to high end candybar mobile phones. Feature cameras with dual front design. High-end model are branded under the CyberShot name. ("Kamera" Swedish) (K200-K810)
M series - Mid range Symbian OS smartphones. ("Messaging") (M600)
P series - High end Symbian OS smartphones. ("PDA") (P800-P990)
S series - High-mid end swivel mobile phones. ("Swivel") (S700/S710)
T series - Low to high end candybar type mobile phones and a carryover from the former Ericsson line of mobile phones. Later branched off into the K series and the J series. (T68-T630)
V series - Mid to high end mobile phones. Vodafone and Vodafone partner network operator exclusive. ("Vodafone") (V600-V800)
W series - Low to high end mobile phones branded under the Walkman name. ("Walkman") (W200-W950)
Z series - Low to high end clamshell mobile phones. ("Ze Bobber" Swedish)(Z200-Z1010)
Financial information
Sony Ericsson posted its first profit in the second half of 2003, buoyed in part by sales of its new line of and 42.3 million phones in 2004. In 2005, Sony Ericsson sold more than 50 million units.[3] In 2006, Sony Ericsson's handset sales increased to more than 74.8 million units.[4]
According to the Swedish Magazine M3's issue 7/2006 Sony Ericsson is the best-selling phone brand in the North countries, followed by Nokia.
According to the IT Gartner, in the third quarter of 2006, Sony Ericsson was the fourth largest mobile phone manufacturer in the world after Nokia, Motorola and Samsung. It held an 8% global market share.
M-BUZZ
On September 20 2006, Sony Ericsson announced a partnership with Sony/ATV to form a new promotional venue for breaking new and developing artists called M-BUZZ. [5]
Trivia
There is a Japanese ad, in which the French house duo Daft Punk are shown holding one of the company's phones.
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