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Pantech
G200
G200		 G300
G300		 G500
G500		 G600
G600		 G670
G670
G700
G700		 G800
G800		 G900
G900		 GB100
GB100		 GB200
GB200
GB300
GB300		 GF100
GF100		 GF200
GF200		 GF500
GF500		 GI100
GI100
PG-1000s
PG-1000s		 PG-1200
PG-1200		 PG-1300
PG-1300		 PG-1400
PG-1400		 PG-1500
PG-1500
PG-1600
PG-1600		 PG-1800
PG-1800		 PG-1900
PG-1900		 PG-2800
PG-2800		 PG-3200
PG-3200
PG-3300
PG-3300		 PG-3500
PG-3500		 PG-3600
PG-3600		 PG-3600V
PG-3600V		 PG-3900
PG-3900
PG-6100
PG-6100		 PG-6200
PG-6200		 PG-8000
PG-8000		 PG3000
PG3000		 PU-5000
PU-5000
Q80
Q80		 U-4000
U-4000		    

pzantech , pantechu , panteech , panetch

Pantech
Pantech Curitel is a South Korean company specializing in manufacturing mobile phone terminals. It was established in 2000. Its market is mainly domestic, but Pantech Curitel also has interests in Japan, Hong Kong, China, India, Europe, Australia, Taiwan, USA, Mexico and Canada. It is currently the third largest mobile handset maker in South Korea, behind Samsung and LG Group.

Pantech & Curitel Mobile GUI Design
Pantech & Curitel has been producing mobile devices for the Korean market, the North American CDMA-based market, and the European UMTS mobile market. The industry is expanding rapidly and customer information must be gathered effectively for Pantech & Curitel to grow its market share in each region.

Ion Global was choosen for its UMTS-related expertise and participated in Pantech & Curitel's planning of its first UMTS models (GU-1000/GU-1100). The cooperation included providing UMTS-related information, producing a new mobile device UI scenario, and analysing the GUI style of European GSM mobile devices.

Ion Global and Pantech & Curitel's team flew to England to analyse the UMTS market and conduct field tests. The final GUI design of the first models was a reflection of the latest trends and demands of the market.

Project Team
-Project manager
-3 UI designers
-Creative mobile GUI designers

Timing
August 2004 - August 2005

Results
-The success of GU-1000/GU-1100 in the European market, proven by Pantech & Curitel's contract with TIM, one of the biggest mobile services companies in Europe.
-Currently expanding its market with prospective partnerships with four European telecommunication companies.


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